19 August 2021

Why Video Matters

Josh Lewis

Video has quickly become the go to medium for online communication. When we think about what types of communication we want to use for your business, video is at the top of that list. It is no longer a side recommendation but a requirement of success. But why is it so popular? And why does it matter?

Let us tell you why.

Video dominates the internet. By 2022 over 82% of internet traffic is predicted to be video content. Facebook has 4 billion video views a day. YouTube has over 5 billion views every day and these numbers just keep on climbing. It is in demand from consumers, and you can take advantage of this.

Consumers want to watch video and the best marketers know this. Studies show that 74% of marketers are saying video gives a better return on investment than static imagery. Using video means increased conversions, increased web traffic and increased engagement. Videos are easy to share and consume making them extremely popular on social media where there are billions of views every day. You may have noticed that the effects of video on your business are only good.

Can you imagine nearly doubling your web traffic just by adding something as simple as a video?

Most marketers know that this is achievable. And they know the many benefits utilising video can have for your business. So, what kinds of videos are marketers investing in the most?

The videos that top this list are informative videos. Marketers have grasped the importance of keeping your audience in the know, and video is the best way to do this. In fact, informative videos are the most popular types of video to be shared across all channels.

Video is the ultimate all in one tool. It lets you combine text, audio and imagery in one easy to access place. This lets you share information like never before. Utilising video will let you teach people about your brand and your product.

You can rest assured knowing your audience wants to learn about your product through video. Studies have shown that 68% of people prefer to learn about a topic/product through video over any other type of informative material.

You can’t just make any old video though. With so many videos and content out there why would someone pick your video?

Quality matters. But not in the way you might think. This doesn’t mean your video has to be shot with movie cameras and edited to cinematic standards. Your video needs quality content and production quality appropriate to the message you are sharing. Your video needs to be engaging, emotional, educational and empathetic. That is what will make people pick your video.

If the lockdowns from COVID-19 have shown us anything it is that video content can be created from anywhere. Zoom call, phone videos and piece to camera are all standard video communication and marketing tools now. Don’t be afraid to step outside contemporary video types and try something new. Maybe it will work for your brand and set you apart from your competitors.

Video matters because it has quickly become the number one way to disseminate information online. You, your business will benefit by making the most of video content. If you haven’t started planning video content by now you are already behind.

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